What is Google Search Console and why is it important?

Google Search Console is a powerful tool provided by Google that helps website owners monitor and optimize their site's performance in search results. It provides insights into how Google crawls and indexes a website, allowing users to identify technical issues, analyze traffic data, and understand user engagement metrics. By leveraging this information, businesses can improve their search visibility, enhance user experience, and implement effective SEO strategies.

How can I discover crawl errors using Google Search Console?

You can discover crawl errors by accessing the Crawl section of Google Search Console. The Coverage report highlights indexing issues such as 404 errors, server errors, and permission blocks that hinder proper page access. Regularly monitoring this report allows you to identify technical barriers and take corrective actions like implementing redirects or resolving server issues, thereby improving your site’s overall visibility and performance.

What is the URL Inspection Tool and how can it benefit my site?

The URL Inspection Tool within Google Search Console allows users to analyze how Google views specific web pages. It provides detailed insights about index coverage status, mobile usability, and any AMP-related issues. This tool benefits your site by identifying problems that could affect indexing and visibility, enabling you to troubleshoot effectively and ensure your pages are optimized for search engine performance.

What are Core Web Vitals and why are they significant?

Core Web Vitals are a set of performance metrics introduced by Google that measure user experience aspects such as loading speed, interactivity, and visual stability. They consist of Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and First Input Delay (FID). These metrics are significant because they directly affect user satisfaction and search ranking, influencing how well a site performs in search results.

How can I use Google Search Console to optimize for mobile usability?

Google Search Console provides a Mobile Usability report that identifies issues adversely affecting mobile performance, such as small text sizes or improperly configured viewports. By addressing these issues, you can enhance the mobile experience, improve engagement, and align with Google’s mobile-first indexing priorities, ultimately boosting your site's search rankings and user satisfaction across devices.

What insights can I gain from tracking indexed pages in Google Search Console?

Tracking indexed pages through Google Search Console allows you to identify which of your pages are indexed and whether any are facing issues that hinder their visibility. The Coverage report categorizes your pages and highlights errors needing attention, enabling you to ensure that critical content is indexed correctly while avoiding potential pitfalls like duplicate or unintentionally excluded pages.

How can I set up alerts for new issues in Google Search Console?

Setting up alerts in Google Search Console involves accessing the settings to configure notifications for key technical issues such as crawl errors, index coverage fluctuations, and security vulnerabilities. Once configured, these alerts ensure you receive timely notifications about emerging problems, enabling rapid response and efficient resolution, which helps maintain your site's health and search performance.

Chris Shuptrine & GC AI's Growth Engineer Role

15 Sep 2025

If I may be so bold, as you search for the unicorn for this new Growth Engineer role, I suspect you may have the required and nice-to-have sections flipped.

With coding becoming increasingly commoditized through tools like Lovable (for React) and Claude Code (for most everything else), the power shifts from engineering experience to product vision. This role, with its emphasis on marketing systems, B2B sales, and growth hacking, would benefit from someone with decades of experience in these domains.

Meanwhile, someone who is technically proficient at building may lack the nuanced understanding of B2B content strategy, the intricacies of HubSpot workflows, how to execute programmatic SEO without getting penalized, and how to position one’s brand for LLM discovery. They may also rely on sales/marketing for projects - rather than anticipating those needs since they’ve done it before.

Take myself: I bring 17 years of startup marketing expertise (10 years as VP of Marketing), having helped multiple companies scale, including Kevel, where as the sole marketer I drove growth from $2M to $20M ARR (now at $50M), and Fiksu, which I helped grow from pre-revenue to $100M. I learned in the trenches exactly how to scale a sales-led B2B software product.

Then LLMs arrived, and everything changed. Suddenly, I had the ability to code systems that dramatically increased my efficiency. What started as basic Python scripts with ChatGPT 3.5 has evolved into:

My own platform of marketing tools, SEOWidgets.ai, which hosts 50+ different marketing automation widgets I built from scratch. They are hosted using Github and Modal.com and employ FastAPI and JavaScript calls.
Strategic side projects like LLMsCompared.com (helps with LLM visibility) and LetMeChatThat.com. I can spin out a new brand/website within a few hours with scripts I’ve built.
Becoming the most prolific independent builder on Agent.ai (Dharmesh Shah’s platform) - I officially have the highest number of live agents on the site (30)
Custom-built GTM growth hacking tools, including:
- A Reddit/Quora scraper that generates contextual responses - which could be useful for identifying relevant legal discussions
- Comprehensive programmatic SEO scripts (all SEOWidgets.ai/blog content was programmatically generated. I’ve implemented similar programmatic SEO programs at Nyckel and Torii)
- Scripts for building lead gen microsites. At Nyckel I built free (ML-based) image classifiers and saw inbound volume jump from 50 visits/day to 4000. GC AI’s next step-function lead growth could come from free legal-relevant tools built on React sites and published via Lovable and Github
- YouTube automation scripts that take a mp4 file, creates a transcripts, writes the contents, and publishes via the YouTube API
- Tons of Hubspot Workflows + Hubspot API + Zapier integrations to automate MQL and SQL analysis
- And more!

I absolutely love building these marketing systems - and it’s one reason why your Growth Engineer role is exciting. So here I am, throwing my hat in the ring - someone without the full-stack engineering credentials, but someone who has already built exactly what you’re looking for.