Chris Shuptrine & Unqork's VP of Marketing Role

06 Oct 2025
A cover letter

I’m guessing that finding the right VP of Marketing for Unqork is challenging. You need someone who not only brings B2B SaaS leadership experience but also understands complex technical products and can translate AI capabilities into compelling narratives to enterprise brands.

That’s exactly why I’m excited to throw my hat in the ring.

I’ve been the VP of Marketing at multiple B2B enterprise-focused software startups, building marketing functions from scratch and serving on executive teams. I’ve overseen full marketing strategy - brand positioning, growth “hacking”, demand generation, product marketing, content, events, and team leadership. Key successes include:

  1. Kevel (Series C, B2B API infrastructure) – scaled ARR from $2MM to $20MM as first marketing hire.
  2. Fiksu (Series B, B2B ad tech) – scaled ARR from $100K to $100MM as first digital marketing hire
  3. Torii (Series B, enterprise SaaS) – in just six months, enterprise leads increased 90% QoQ, while paid spend was cut 60%, and Torii had its single best month ever in Sept 2025.

With Kevel, I was a member of the exec team, responsible for all marketing strategy and board reporting, while securing enterprise logos like PayPal, Lyft, and Home Depot.

With Fiksu, I became the VP of Product Marketing and secured enterprise logos like Groupon, McDonalds, and Zillow.

With Torii, I both lead the team and code programmatic marketing systems myself that have helped automate our SEO, outbound, and inbound sales motions.

Additionally, over the past few years I’ve gained hands-on experience building with LLMs and AI agents, and I’ve designed programmatic systems using Python and Claude Code that now run on autopilot. This technical background means I can partner well with your product and engineering teams to translate Unqork’s AI capabilities into messaging that resonates with enterprise buyers.

Finally, marketing complex technical products requires storytelling that cuts through the noise. As a playwright with work professionally produced, I can craft narratives in fresh, compelling ways, and I’d love to bring that creativity to Unqork’s brand strategy.

Thank you for your time. I’m excited about the opportunity to bring my B2B SaaS leadership experience to help Unqork define its market position and drive enterprise growth.

-Chris